Host — The Beat & The Business
Presented by Boots ★ Stars ★ Guitars
Powered by Sgt 2Step Foundation

Ray Swoope is a Chicago-born artist, industry voice, and media host known for his raw storytelling and deep-rooted connection to the culture.

Raised in the Southside’s 'Wild Hundreds,' Ray brings a lived perspective that blends street knowledge, faith, and real-world experience into every conversation.

As co-host of *The Beat & The Business* alongside Tracy 2Step, Ray steps beyond the role of artist — positioning himself as a connector between music creators, executives, and decision-makers shaping the industry. This is not surface-level content — it’s real access, real strategy, and real conversations that move careers forward.

With experience across multiple shows and platforms, Ray Swoope delivers insight into how the business actually works — from deal-making to artist development — giving audiences and artists alike a front-row seat to the industry from the inside out.

Through Boots ★ Stars ★ Guitars and the Sgt 2Step Foundation, Ray is part of a mission-driven media platform that bridges music, media, and purpose — supporting independent artists while honoring those who serve and sacrifice.